What each camera costs in its first year, plan included

Two of the three big brands sell an annual plan, and both gate things behind it: cloud upload and camera replacement at GoPro, cloud storage and replacement at Insta360. DJI sells no such plan. That makes a straight price comparison misleading in the first year. Nothing is double-counted: where a plan is bundled or optional, only the sticker price counts.

How this list is ordered: ranked by price plus the annual plan, counted only where the plan gates features the camera advertises. 42 of the catalogue’s cameras qualify.

  1. 1CamparkCampark V40~$69, no plan soldThe cheapest way to have a camera in the water~$6928 mm²
  2. 2AKASOAKASO EK7000 Pro~$88, no plan soldA first or a spare camera at the lowest possible price~$8828 mm²
  3. 3CamparkCampark X30~$89, no plan soldA holiday camera where the budget is the constraint~$8928 mm²
  4. 4AKASOAKASO V50X~$99, no plan soldSnorkelling and holidays where the camera is expendable~$9928 mm²
  5. 5AKASOAKASO Brave 7 LE~$147, no plan soldTalking to camera on a tight budget~$14728 mm²
  6. 6AKASOAKASO V50 Elite~$149, no plan sold4K60 for under $150~$14928 mm²
  7. 7SJCAMSJCAM C300~$159, no plan soldLong-form recording clipped to clothing~$15928 mm²
  8. 8SJCAMSJCAM SJ11 Active~$189, no plan soldA dual-screen budget camera from an established maker~$18918 mm²
  9. 9AKASOAKASO Brave 8 Lite~$199, no plan soldA camera you can afford to lose~$19928 mm²
  10. 10AKASOAKASO 360~$199, no plan soldFinding out whether 360 shooting suits you, cheaply~$19931 mm²/lens
  11. 11GoProGoPro HERO (2024)~$179 + ~$49.99/yr GoPro Premium = ~$229A first action camera, or a disposable extra angle~$17928 mm²
  12. 12DJIDJI Osmo Action 4~$229, no plan soldA big sensor on a small budget~$22972 mm²
  13. 13SJCAMSJCAM SJ20 Dual Lens~$229, no plan soldNight riding, where a fast lens beats a bigger sensor~$22928 mm²
  14. 14GoProGoPro HERO11 Black Mini~$199 + ~$49.99/yr GoPro Premium = ~$249A set-and-forget second angle on a helmet or chest mount~$19934 mm²
  15. 15SJCAMSJCAM C400~$249, no plan soldHandheld vlogging that has to run all day~$24928 mm²
  16. 16SJCAMSJCAM SJ30~$264, no plan soldAll-day recording where runtime beats resolution~$26428 mm²
  17. 17AKASOAKASO Brave 8~$279, no plan soldA GoPro-shaped camera with spares included, on a budget~$27931 mm²
  18. 18GoProGoPro HERO11 Black~$249 + ~$49.99/yr GoPro Premium = ~$299Vertical and landscape delivery from one take~$24934 mm²
  19. 19DJIDJI Osmo Action 5 Pro~$299, no plan soldLow light and long days without a bag of spare batteries~$29972 mm²
  20. 20DJIDJI Osmo Nano~$299, no plan soldHands-free POV where a full-size camera is too much~$29972 mm²
  21. 21Insta360Insta360 X3~$279 + ~$35.88/yr Insta360+ = ~$315A first 360 camera without spending flagship money~$27931 mm²/lens
  22. 22GoProGoPro HERO12 Black~$269 + ~$49.99/yr GoPro Premium = ~$319Getting flagship stabilisation without flagship pricing~$26934 mm²
  23. 23GoProGoPro LIT HERO~$269 + ~$49.99/yr GoPro Premium = ~$319Night vlogging and enclosed spaces where there is no other light~$26928 mm²
  24. 24KandaoKandao QooCam 3~$349, no plan soldSpherical stills and virtual tours on a budget~$34951 mm²/lens
  25. 25DJIDJI Osmo Action 6~$379, no plan soldBright-light shooting and vertical-plus-widescreen delivery~$37996 mm²
  26. 26GoProGoPro HERO13 Black~$349 + ~$49.99/yr GoPro Premium = ~$399Helmet and handlebar mounting where the accessory ecosystem matters~$34934 mm²
  27. 27GoProGoPro MAX~$349 + ~$49.99/yr GoPro Premium = ~$399A cheap second camera that shoots both spherical and straight~$34928 mm²/lens
  28. 28Insta360Insta360 Ace Pro 2~$399 + ~$23.88/yr Insta360+ = ~$423Vlogging to camera, where you need to see yourself framed~$39972 mm²
  29. 29Insta360Insta360 GO 3S~$399 + ~$23.88/yr Insta360+ = ~$423Pet, kid and first-person angles a bigger camera cannot reach~$39928 mm²
  30. 30Insta360Insta360 X4 Air~$399 + ~$35.88/yr Insta360+ = ~$435Selfie-stick and helmet 360 where weight decides everything~$39938 mm²/lens
  31. 31Insta360Insta360 X4~$429 + ~$35.88/yr Insta360+ = ~$465Daylight 360 capture on a budget~$42931 mm²/lens
  32. 32Insta360Insta360 GO Ultra~$449 + ~$23.88/yr Insta360+ = ~$473Hands-free POV you can wear all day and forget~$44972 mm²
  33. 33DJIDJI Osmo 360~$499, no plan sold360 work that has to be graded rather than just posted~$49996 mm²/lens
  34. 34DJIDJI Osmo Pocket 3~$519, no plan soldHandheld vlogging where the footage has to look glassy, not mounted~$519116 mm²
  35. 35GoProGoPro MAX2~$499 + ~$49.99/yr GoPro Premium = ~$549360 capture where the lenses will take a beating~$49934 mm²/lens
  36. 36KandaoKandao QooCam 3 Ultra~$549, no plan soldSpec-per-dollar in 360, if you can live with the weight~$54943 mm²/lens
  37. 37Insta360Insta360 X5~$549 + ~$35.88/yr Insta360+ = ~$585The default 360 camera for people who will scratch the lenses~$54972 mm²/lens
  38. 38GoProGoPro MISSION 1~$599 + ~$49.99/yr GoPro Premium = ~$649Footage that has to survive a real grade~$59972 mm²
  39. 39RicohRicoh THETA X~$699, no plan soldProperty tours and site documentation, not sport~$69931 mm²/lens
  40. 40Insta360Insta360 X6~$669 + ~$35.88/yr Insta360+ = ~$705The 360 camera to buy if you only buy one~$66992 mm²/lens
  41. 41GoProGoPro MISSION 1 PRO~$699 + ~$49.99/yr GoPro Premium = ~$749Low light and heavy grading without giving up a waterproof body~$699116 mm²
  42. 42RicohRicoh THETA Z1 51GB~$1049, no plan soldProfessional 360 stills where image quality decides the invoice~$1,049116 mm²/lens
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